Differences between Macro Economics and Micro economics
This is a question often asked by students studying ACCA Paper F1.
What is the business environment? The environment consists of those factors that can affect an organisation's operations and the work of the ACCA Accountant, but which its management have little or no power to influence or control. An organisation can be thought of as an open system which is influenced by a complex political, economic, social and technological structure of variables that can change. Many of these variables will bring threats and some will give rise to opportunities.
We see from this that an organisation’s business environment is the set of elements that affect the organisation, but are not controlled by it. Though clearly relevant to the organisation, they are regarded as falling outside its boundary (in other words, factors which are external to the organisation). Obviously, there are some factors within the organisation over which management have little control and some writers refer to these as forming part of the internal environment.
An organisation’s environment can be split into (a) micro-environment and (b) macro-environment depending on the business domain it stakes out for itself.
Macro-environment
Those components of the environment that affect many businesses in the economy as a whole and may potentially affect a particular organisation but whose relevance is not specific at a particular time. They are broad forces (PESTEL - political, economic, social, technology, ecology and legal). The effect of macro factors is usually less immediate and dynamic than direct ones.
Micro-environment
The micro-environment is that part of the business environment which is directly relevant to an industry or market and is therefore relevant for the organisation is achieving its goals.
It usually contains:
- customers (or usually known as market)
- competitors
- stakeholders
but depending on the organisation’s domain can include other factors.
So for example, a company, helped by ACCA specialists, may well develop a competitive strategy or a marketing strategy (which relate to micro-environmental factors) but is unlikely to pursue political or social strategies, which are more general, or macro.
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