A brief outline of Our Services
Finance & Business Seminars
A selection of 2-3 day intensive financial & business seminar courses, covering 12 topics, with locations offered Worldwide. From introductory courses, to senior management level. Also available as in-house training.
Accountancy & Finance Job Board
A specialist Accountancy and Finance job board, offering the latest vacancies throughout the UK, spanning 20 industry categories.
A specialist Accountancy and Finance job board, offering the latest vacancies throughout the UK, spanning 20 industry categories.
Financial Industry News Provider
Links to 8 seperate financial news channels and information providers, offering a covered view of laterst industry changes and global events,
Links to 8 seperate financial news channels and information providers, offering a covered view of laterst industry changes and global events,
ACCA Study Materials
Authors and Publishers of affordable ACCA Study Materials provided to students globally in electronic format for a more cost-effective method of learning.
Authors and Publishers of affordable ACCA Study Materials provided to students globally in electronic format for a more cost-effective method of learning.
ACCA Forum - Business & Finance
An active forum for discussion with like-minded peers in the industry, to network ideas, questions and problems.
An active forum for discussion with like-minded peers in the industry, to network ideas, questions and problems.
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The First Trick of Presentation
In your professional ACCA career, there will be times when you have to deliver a speech or pitch to your potential clients. With potential clients sitting in front of you, it’s natural to be fearful or nervous. But with a good start, you can overcome your worries. With a good start… it could all be “plain sailing” from there on!
The very first trick of presentation is: storytelling.
· “I have often wondered what goes into a hot dog. Now I know and I wish I didn’t.”
· “It was the best of times, it was the worst of times”
· “Happy families are all alike; every unhappy family is unhappy is its own way”
These are the vital words in three different but wonderfully told stories: “Block That Chicken-furter”, a column in Life Magazine by the wonderful writer and writing teacher William Zinsser; A Tale of Two Cities, by Charles Dickens; and Anna Karentine, by Leo Tolstoy. They are all starting leads.
Each lead pulls us immediately into each story. Each provokes us with a good question. And each assures us we are in good hands - the hands of someone who will engage us for the rest of the story.
Your key sentence in every presentation should be your first. Your first sentence must make your listeners eager to hear your second; your second must make them as eager to hear your third…
Expressed another way, the first fifteen words are as important as the next fifteen hundred.
How do you write this most important sentence? Carefully. Give listeners a compelling reason to listen, but without giving away your ending. Like a movie trailer… hook the audience with something enticing, something different, something that stands out.
As models, consider two strong leads from two recent presentations.
- “Anyone who questions the power of a brand”, the presenter begins, “surely has not considered the comical story of Rogaine.”
- “The copy needed some spice, I realized,” the presenter begins, “so I did the obvious: I threw in a pterodactyl.
If you spend three hours writing your presentation, spend thirty minutes writing your leads.
Grab them immediately: craft your leads.
17/5/2010 By Mr. Daniyal Hussian on behalf of TonySurridge.co.uk
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